Get to Know Me

My name is DJ Bowens, and this brand started as more than just clothing it started as a vision.

I’ve always been driven by creativity, self-expression, and the idea that what you wear should say something before you speak. Growing up, I learned early that style is a language. It reflects confidence, struggle, ambition, and identity. I created this brand to give people something real pieces that represent individuality, hustle, and purpose.

This brand was built from passion, not trends. It was created for people who think differently, move boldly, and aren’t afraid to stand out. Every design is intentional and rooted in storytelling whether that story is about growth, resilience, or becoming who you’re meant to be.

Beyond fashion, I’m a creative entrepreneur with hands-on experience in photography, videography, branding, and visual storytelling. I handle the creative direction behind the brand from concept and design to content creation and marketing. My background in photography allows me to bring a strong visual identity to the brand, making sure every detail feels authentic and high-quality.

This isn’t just a clothing brand it’s a reflection of who I am and what I believe in: vision, consistency, creativity, and ownership. As the brand grows, the goal remains the same to inspire confidence, originality, and self-belief in everyone who wears it.

Welcome to the brand. This is just the beginning.